The science communication project of CRC VirusREvolution seeks to bring the world of viruses closer to the public by translating cutting-edge research into formats that are accessible, engaging, and reliable. We are motivated by widespread fear and uncertainty about viruses, which we aim to address by providing clear, trustworthy, and understandable information. Public interest in virology surged during the pandemic, highlighting both the desire for knowledge and the societal need for clear explanations of how scientific findings underpin political and health decisions. Understanding viruses requires a solid grasp of bioinformatics and photonics, so this project integrates these fields into its science communication strategy. We aim not only to raise awareness of viruses across human, animal, plant, and microbial systems but also to inspire curiosity in the next generation of experimental, computational, and photonic researchers through interactive and accessible content.

Our approach combines complementary formats to maximise reach and impact. The project is structured into four interconnected work packages that together balance breadth and depth: transferring essential knowledge, presenting current research, enabling dialogue, and fostering engagement across all age groups. A German-language blog at high-school level will provide fundamental knowledge with fact-based, visually supported articles, interactive figures, and lab-based material suitable for school lessons. A monthly podcast will highlight CRC research in an authentic, accessible way, including interviews, lab demonstrations, quizzes, and insights into incremental scientific progress. Social media channels such as Instagram, LinkedIn, and Bluesky will share news, promote the blog and podcast, and engage audiences directly with polls and interactive content to clarify misconceptions. These efforts will be complemented by general outreach activities, including corporate design, website, public talks, science festivals, media appearances, and 3D virus models, ensuring visibility from pupils to the broader public and scientific community. Early-career researchers will be involved in planning and content creation, providing communication training while contributing fresh perspectives.

To ensure effectiveness, we will employ a robust evaluation framework tracking quantitative and qualitative indicators and draw on the broad communication expertise of our PIs and institutional partners. By implementing this multichannel, inclusive, and carefully evaluated strategy, CRC VirusREvolution will not only disseminate knowledge about viruses and related fields but also reduce fear, promote scientific literacy, empower informed public discourse, and strengthen trust in science, while preparing society for future challenges and inspiring the scientists of tomorrow.